Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. 

Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world. 



Predictably Irrational

The Hidden Forces That Shape Our Decisions


The Upside of Irrationality

The Unexpected Benefits of Defying Logicn


The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves