Determining What is Essential and Eliminating Everything Else

Greg McKeown


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Greg McKeown

Greg McKeown is the CEO of THIS Inc., a company whose mission is to help people and companies spend 80 percent of their time on the vital few rather than the trivial many. His writing has appeared in or been covered by Fast Company, Fortune, The Huffington Post, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group, averaging a million views a month. McKeown has been interviewed on numerous television and radio shows including NPR’s All Things Considered and NBC’s Press: Here. Entrepreneur Magazine voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success.


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